Teaser Trailer:
This is the very first set of footage that was filmed. We were advised to make a teaser trailer in order for audiences to see differences between this and a theatrical trailer, this version should only be considered as a prototype or draft with the primary use of comparison, as there are various issues such as the failure to establish plot.
Theatrical Trailer:
First draft:
Our first draft of our trailer was successful with establishing the correct running time. However this raised a multiple number of issues which lead to our trailer losing effectiveness as well as failing to establish some codes and conventions.
*After the production logo there is no caption which says "Presents" or "A film by"
*The time on the bottom right hand corner (23:54) was irrelevant
*Captions are difficult to read, exceed the conventional limit (they are too close to the side of the screen) and are not conventional captions used in real media text
*Pacing of the trailer sags, meaning that there is no increase in tension, therefore genre is not established
*Sound of the scream after "He killed me!" is distorted, feedback from sound professionals explained that this has a danger to subvert our trailer genre into a comedy
*Name of the director is normally not shown in a trailer but in a film opening
*Some captions were spelled incorrectly
*No super imposing caption highlighting the date or "Coming soon" Or it is difficult to notice at the end of the trailer (bottom right hand corner)
*The brightness of the trailer in some specific scenes are overwhelmingly low and difficult for the audience to see, particularly the scene in the sitting room and most problematically in the forest, where we were forced to use the sepia special effect in order to clarify and establish a flash back.
After accurately and approximately cutting away sixty seconds of our trailer, we were finally able to establish our designated genre more effectively than our first draft. We altered the pacing by making the panning of the sitting room much quicker than before, we also altered pacing through editing, research and feedback from experts made us realise that when trying to create a thriller or horror trailer/film there should be some kind of tempo I.E (1..2..3..4..5 CUT, 1..2..3..4..5 CUT) that should be followed in order not to make the trailer sag. We also added attempted to add a jump scare at the end of our trailer with a caption saying "Coming soon" which again reinforces the establishment of a typical trailer, however there were still a few issues that needed to be addressed.
*The production logo (Mystical Entertainment) reads "PRODC" (for production) and we were advised to remove that caption and just leave it with "Mystical, Entertainment, presents"
*We attempted to add stars in our captions, in this case "Aaron Onojaife" and "Ken Eze" However further feedback made us realise that the establishment of stars or main actors are only established when the actors are well known to the viewers or audience
*Again some captions were spelled in correctly
*The cutting jump scare at the end of the trailer contains a special effect of colour reduction and sepia which creates a very reddish/silver visual, this was proven ineffective from various viewers and critics, we learned that the effect made the antagonist look like a superhero (The silver surfer from fantastic four)
*We were still unable to solve the brightness issues which seriously affected the sitting room and forest scene
After re-editing our trailer for the third time we were again successful with improving the effectiveness of our trailer. The logo of our production company "Mystical Entertainment" followed the conventions of actual production company logos, the captions were finally established correctly with no spelling errors and the cutting jump scare at the end of the trailer was re-effected with a colour reduction and black/white effect making the trailer look more like a thriller. However there were still issues that were raised with this draft.
*Although we used captions correctly like a real media text, we used the conventions more than once which was personally considered to be incorrect. In this case we had the caption saying "From the creators of The Last Word" and "The ones who brought you 'Dilemma' "
*Again we were still unable to resolve the brightness issue which affected the sitting room and forest scene
*There was a problem with a draft that is not present, we created a caption explaining "Evil has a new name" Followed by "Its", feedback from critics made us notice that "its" was a connective and therefore had to change it to "it's"
This draft removes all of the issues that are highlighted in the first draft, However it is advised that it is viewed on a screen which has brightness levels moved up to at least one fourth or one half of the on the metre, we could have increased the brightness on the settings of the youtube player however we believed that it may have damaged the visual graphics of our trailer.
Wrong setting
Preferred setting
Best setting
First draft:
Our first draft of our media magazine was successful with the establishment of some common codes and conventions, however the main problem with this draft was that a very typical element with the main character is that the viewers are able to recognise his/her face. Therefore we had to alter our ideas and make another magazine which is closer to the codes and conventions of film magazines.
Second draft:
Our second draft was more successful with following the codes and conventions, here the viewers are able to recognise one of the main characters in the film unlike the first draft which was ambiguous, however after receiving feedback we found out that the action the character is performing (holding a knife to his throat) does not seem to fit with the front cover of the magazine. Furthermore we also found out that there were a few issues with the text and font size, where some elements were difficult to read.
Third draft:
*Minor word displacement on the bottom text of the magazine, should say "One of the top ten films of the year"
Final draft:
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